HELPING PEOPLE ACHIEVE.

The next HR challenge for India: The creative economy

Workammo

Hold your breath for this one – In its 12th Plan report, the Indian Planning Commission estimates that 45-48% of India’s employment will come from the Culture and Creative Industries (CCIs). This means that nearly half our jobs will be rooted in sectors such as design, film, performing arts, music, heritage, publishing; industries whose products are often the direct result of human creativity. This also means that there are newer employee management challenges for HR in store – ones that resonate with words such as portfolio careers, project-based work, creative millennials and flexi hours, among others. We decode the next HR challenge for India – the creative economy.

HR in India : Boardroom Is both an opportunity and stress

Malathi Jogi

WorkAmmo’s mission, in line with human resource development activities, is to help people achieve at the workplace. The organisation seeks to develop the capabilities of individuals and firms so that they can seize key opportunities. However, the role of HR in India itself has undergone a sea change. The context that has evolved in the workplace is based on a solid foundation and the belief that learning has a value and is required for progress. Richard Cowley, founder, WorkAmmo in an interview with Shishir Parasher admits, however, that HR professionals are confused by the expectations. Excerpts: