The next HR challenge for India: The creative economy

Hold your breath for this one – In its 12th Plan report, the Indian Planning Commission estimates that 45-48% of India’s employment will come from the Culture and Creative Industries (CCIs). This means that nearly half our jobs will be rooted in sectors such as design, film, performing arts, music, heritage, publishing; industries whose products are often the direct result of human creativity. This also means that there are newer employee management challenges for HR in store – ones that resonate with words such as portfolio careers, project-based work, creative millennials and flexi hours, among others. We decode the next HR challenge for India – the creative economy.